Direct Activation
No reviews yetDirect Activation allows brands to maximize their investment in charitable projects by directly funding nonprofit initiatives through their media budgets.
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Features
Distribute advertising campaigns through a premium network
Wrap advertising creative with a solidarity format
Monitor campaign performance and provide post-campaign reporting
Validate campaign objectives, targeting, and brand safety with advertisers
Share charitable projects aligned with brand values for campaign support
Ensure 50% of media budget goes to a charity of the brand's choice
Optimize campaigns to meet objectives
Publish financial certificates from nonprofits to verify fund usage
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