mediaROI is a SaaS platform that combines Marketing Mix Modeling, Calibrated Attribution, and Incrementality, powered by artificial intelligence. It provides a unified marketing measurement solution to accurately assess the ROI of media investments.
About mediaROI
mediaROI offers a platform for Unified Marketing Measurement that integrates three complementary methodologies: Marketing Mix Modeling, Calibrated Attribution, and Incrementality measurement. The platform allows advertisers to connect data sources via APIs and uses AI to clean, map, and prepare data for modeling. It provides real-time performance analysis and corrects biases in last-touch attribution to reflect the true contribution of digital campaigns.
Attribution PlatformsCustomer Acquisition AnalyticsCampaign Performance Analytics
Media
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Features
Connect marketing data sources via APIs
Automate data cleaning and preparation for modeling
Update Marketing Mix Models at chosen frequency
Correct biases in last-touch attribution
Query AI assistant for real-time performance insights
Simulate media budget impact on ROI
Conduct incrementality tests such as Geo lift and A/B tests